Behind the design of the Royal Mail ‘Capability Brown’ Presentation Pack

07.10.2016 | category: General

Silk Pearce first designed Presentation Packs for Royal Mail’s Special Stamp Programme in 1988. The stamps exist to celebrate the ‘best of British’: marking important UK anniversaries, celebrating the contribution of the UK to the world and commemorating events of national importance.

The recent Capability Brown issue marked the 300th anniversary of the birth of Britain’s most famous landscape gardener.

Making a mark

Silk Pearce, which has worked on more than 20 Royal Mail stamp issues, designed the Capability Brown Presentation Pack and First Day Cover. These accompany the stamps to provide additional images and information.

Rob Steer, Creative Director at Silk Pearce, explains that the pack is designed to enhance the detail of the subject matter and complement the stamps. He says, “The aim is to deliver contextual background, fleshing out the story behind the subject.”

Certain elements, such as typography and background images also need to be carefully balanced to appeal to collectors. The images enhance but don’t overwhelm one another, telling more of the Capability Brown story without competing with the images on the stamps.

Silk Pearce designers studied Capability Brown, using his influences to determine the style of the design before researching the imagery. As a whole, the Presentation Pack design uses contemporary and traditional images of Capability Brown and his famous designs. Steer says, “These are arranged amongst the text to depict the connected elements of a garden or the flow of a serpentine river through the landscape – styles for which Capability Brown was well known.”

You can buy your own set on the Royal Mail website.

About the Author: The Silk Pearce Team.

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